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Maria Grazia Chiuri’s New Chapter at Fendi

Maria Grazia Chiuri returns to Fendi after 10 years, revamping logo, accessories, and fur strategy while building a diverse design team and launching a new campaign.

Summary by WWD
Ahead of her first runway show for the Italian luxury brand on Wednesday, the chief creative officer looks to the future while fully respecting the past and the legendary five Fendi sisters.

6 Articles

Perhaps the most intimate, real and direct conversation of a creative genius. Chiuri returns to Fendi, understanding that everything in the fashion world has changed.

Meeting with Italian Maria Grazia Chiuri on the occasion of her first parade as the new Chief Creative Officer of the Roman House.

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Vogue broke the news in on Tuesday, February 24, 2026.
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