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Maria Grazia Chiuri named creative director at Fendi

  • After exiting Dior in May, Maria Grazia Chiuri was appointed chief creative officer of Fendi, the Rome-based house controlled by LVMH Moët Hennessy Louis Vuitton.
  • Her tenure at Dior combined commercial hits with feminist storytelling, helping grow revenues from 2.2 billion euros in 2017 to 8.7 billion euros in 2024, HSBC estimates show.
  • Chiuri returns to Fendi where she began her career in 1989 and helped build its accessories offer, while Ramon Ros said the chief creative officer role is new and her first womenswear collection will debut in Milan in February 2026.
  • Following Kim Jones' exit last year and recent appointments, Fendi moved to refresh its creative leadership, with Silvia Venturini Fendi named honorary president at the end of September.
  • Ramon Ros said Chiuri can strengthen Fendi's production at an industrial level and create unique, iconic products that endure beyond single seasons, while her prior work helps share the house's history.
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63 Articles

Lean Right

The fashion house Fendi celebrates its 100th anniversary this year, now Maria Grazia Chiuri, formerly Dior, was introduced as a new designer. Will the change bring the new energy that the brand needs?

·Vienna, Austria
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Center

An official note by Bernard Arnault, President and CEO of the LVMH Group, officialized the creative direction of the Chiuri da Fendi. "With honor and joy I return to where I formed. I thank Arnault for the trust," said the Chiuri

·Italy
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WWD broke the news in United States on Tuesday, October 14, 2025.
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