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Marcel Hirscher and Red Bull Risk Millions with New Ski Factory in Scheffau: "the Market Will No Longer Grow"

Summary by Salzburger Nachrichten
Thanks to Red Bull, ski legend Marcel Hirscher is now a ski manufacturer. The story of an ambitious major investment with a high level of financial commitment.
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Salzburger NachrichtenSalzburger Nachrichten

Marcel Hirscher and Red Bull Risk Millions with New Ski Factory in Scheffau: "the Market Will No Longer Grow"

Thanks to Red Bull, ski legend Marcel Hirscher is now a ski manufacturer. The story of an ambitious major investment with a high level of financial commitment.

·Salzburg, Austria
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Salzburger Nachrichten broke the news in Salzburg, Austria on Sunday, November 23, 2025.
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