Map Your Show unveils new analytical tool for trade show organisers

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Map Your Show unveils new analytical tool for trade show organisers

Map Your Show (MYS) has introduced MYS Insights, a new analytics tool that enables trade show organisers to track and forecast revenue, pinpoint at-risk exhibitors and improve overall event performance. MYS Insights new insight tool transforms exhibitor behavioral data to give real-time visibility into revenue pacing and sponsorships. These insights allow organisers to make smarter, data-backed decisions before, during, and after an event. Event…