Māori culture goes from being ‘awkward’ to in demand for domestic tourists

Māori culture goes from being ‘awkward’ to in demand for domestic tourists

Māori tourism operators are reporting a shift in their visitor books: a surge in demand from domestic tourists, particularly family units and Pākehā women over the age of 30.  The subsector of the industry is growing fast, with latest research showing Māori tourism grew nearly 25 percent over the five years between 2018 and 2023 – from $975 million to $1.2 billion. Businesses providing cultural experiences such as tours of historically significa…