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"Many Imitators Did Not Find Bastian Kunkel": Why Insurfluencers Are Still Meaningless - Insurance Industry-Today
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YouTube, TikTok or Instagram: Finfluencers have established themselves in particular in the Corona pandemic as opinion leaders in the area of finance and retirement provision, whereby bank and investment products are placed predominantly in the shop window and „schnede" composite products for private customers do not occur at all. This has a lot to do with the distribution, it remains a push business. An classification of legal expert Andreas He…
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