Black Friday: What to Buy, What to Skip

A third of Black Friday deals aren’t really discounts, study reveals: 'There’s some trickery happening'

Black Friday has long been marketed as the ultimate shopping holiday, promising massive savings and unbeatable bargains. Yet a new study shows that many of these so‑called deals do not deliver the savings advertised. In fact, 36% of online items offer no savings compared to their pre-Black Friday prices, according to WalletHub research. The data highlights how retailers create the illusion of a remarkable discount by marking items down from infl…

Black Friday: What to buy, what to skip

As Black Friday approaches, shoppers can make the most of holiday deals by planning ahead, avoiding common pitfalls, and focusing on categories that offer real value this year.Major retailers are advertising deep discounts across electronics, home goods and services, but analysts warn that not every sale tag guarantees savings.Technology continues to be one of the strongest categories for Black Friday. Popular items such as televisions, headphon…

A third of Black Friday deals aren’t really discounts, study reveals: 'There’s some trickery happening'

Black Friday has long been marketed as the ultimate shopping holiday, promising massive savings and unbeatable bargains. Yet a new study shows that many of these so‑called deals do not deliver the savings advertised. In fact, 36% of online items offer no savings compared to their pre-Black Friday prices, according to WalletHub research. The data highlights how retailers create the illusion of a remarkable discount by marking items down from infl…

A third of Black Friday deals aren’t really discounts, study reveals: 'There’s some trickery happening'

Black Friday has long been marketed as the ultimate shopping holiday, promising massive savings and unbeatable bargains. Yet a new study shows that many of these so‑called deals do not deliver the savings advertised. In fact, 36% of online items offer no savings compared to their pre-Black Friday prices, according to WalletHub research. The data highlights how retailers create the illusion of a remarkable discount by marking items down from infl…

Many Black Friday Deals Won't Save You Money, New Study Shows: What To Know

As Americans with tighter holiday budgets search for big savings on Black Friday, new data shows that many deals might not offer real discounts.According to analysis from WalletHub, about 36% of deals won't offer any true savings compared to pre-Black Friday prices. The personal finance website also found that 85% of Americans say they plan to spend the same or less over the holidays than they did in 2024.Black Friday sales have average discount…