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Ray-Ban Meta Smart Glasses Sales Triples in the Last Year
GLOBAL, JUL 28 – EssilorLuxottica's revenue rose 7.3% in Q2, driven by Ray-Ban Meta smart glasses whose sales more than tripled in the first half of 2025, reflecting growing demand for AI eyewear.
- EssilorLuxottica, the French-Italian eyewear giant, announced that sales revenue from its Ray-Ban Meta smart glasses increased by more than three times compared to the first half of 2024.
- This surge followed Meta's 2023 launch of second-generation Ray-Ban Meta glasses and their long-term partnership renewal with Luxottica in September to develop multi-generational smart eyewear.
- In June, EssilorLuxottica introduced the Oakley Meta smart glasses, with CEO Francesco Milleri emphasizing the role of artificial intelligence, advanced sensory technology, and a robust healthcare data ecosystem in evolving eyewear into sophisticated computing devices.
- The company's first-half sales totaled €14.02 billion , marking a 7.3% growth that surpassed analyst expectations, while Qualcomm reported a six- to sevenfold rise in shipments of chips for smart glasses.
- Rising demand indicates rapid growth in smart glasses adoption, with plans underway to manufacture 10 million Ray-Ban Meta units per year by 2026, alongside the development of a Prada-branded version of the smart glasses.
24 Articles
24 Articles
NBC Chicago
Ray-Ban Meta smart glasses revenue tripled over the year, EssilorLuxottica says
Revenue from sales of Ray-Ban Meta smart glasses more than tripled during the first half of the year, EssilorLuxottica said in its latest earnings report.
Ray-Ban Meta Effect for EssiLux on the Stock Market
EssilorLuxottica reported better-than-expected second-quarter revenue, with all geographic markets contributing to the growth. In particular, sales of Ray-Ban Meta smart glasses more than tripled in the first half of the year. Facts, figures, and comments
EssilorLuxottica grows thanks to AI glasses - RetailDetail EU
EssilorLuxottica managed to increase its revenue and profit to rise in the first half of 2025. The French-Italian eyewear and optics group is also increasing the production of smart glasses: the AI-equipped glasses are gaining traction faster than expected. Price Increases in the US In the first semester, EssilorLuxottica saw its adjusted operating profit rise by 4.1% to 2.53 billion euros and quarterly revenue increase by 3.2% (at constant exch…
Ray-Ban Meta Sales Have More Than Tripled This Year So Far
Sales of Ray-Ban Meta glasses so far this year have more than tripled compared to the same time last year, more than 200% growth.The statistic was given by EssilorLuxottica during its Q2 2025 earnings call yesterday, with CEO Francesco Milleri telling investors that the smart glasses are performing "exceptionally well".If you're unfamiliar: EssilorLuxottica is the French-Italian eyewear giant that owns companies like Ray-Ban, Oakley, Oliver Peop…
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