Mango Restricts Privileges to Its Most Faithful Customers

The Catalan retail company Mango is one of the few that still bets on a Club Fidelity. A strategy to benefit customers, more faithful and help their pockets. Being part of the loyalty club of the Catalan firm is simple and free. In this sense, one of the advantages for retail companies that have these ‘clubs’, is that they allow direct and personalized communication with customers, in addition to offering a platform for digital loyalty programs.