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Man City and Puma sign record long-term kit deal
GREATER MANCHESTER, ENGLAND, JUL 14 – The £1 billion deal reflects Puma's confidence in Manchester City's global brand and on-field success, making it the Premier League's most valuable kit sponsorship agreement.
- Manchester City and Puma announced on Tuesday a long-term extension to their kit partnership that began in 2019 and will continue for at least another decade.
- The extension follows an initial 10-year deal signed in 2019 worth £65 million per year and comes amid City's dominant run since 2020, including a 2022/23 treble and four consecutive Premier League titles.
- The new agreement covers men's, women's, and youth teams, enhances innovation in kit design, and reflects City's expanding global brand and commercial stability amid rising squad costs.
- Manchester City will reportedly earn around £100 million annually from Puma, making it the largest kit deal in Premier League history and surpassing Manchester United's £900 million Adidas contract signed in 2023.
- This renewal reinforces City and Puma's successful partnership, celebrated by both parties as a union of sporting and commercial achievements and promising continued growth on and off the pitch.
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The Manchester club has signed a contract extension with Puma, which will see them earn more than €115 million per year, surpassing their city rival.
On Tuesday 14 July, the English club in Manchester City extended the adventure with its equipment manufacturer Puma. A partnership followed by a contract with a record amount.
In this period of mercato, Manchester City not only prolongs players, but also its sponsor.
·Paris, France
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Total News Sources68
Leaning Left8Leaning Right6Center6Last UpdatedBias Distribution40% Left
Bias Distribution
- 40% of the sources lean Left
40% Left
L 40%
C 30%
R 30%
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