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Managing Creator Relationships Identified as Top Concern for UK Marketers When Scaling Creator Campaigns
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Managing Creator Relationships Identified as Top Concern for UK Marketers When Scaling Creator Campaigns
With the global creator marketing industry projected to grow in value by 36% this year, new independent research by global, creator-first social agency, Billion Dollar Boy, reveals that more than half (52%) of UK marketers are now investing in excess of £765K ($1M) annually in creator marketing. As investment scales up, the research reveals marketers’ preferred agency partners to navigate a more complex and competitive creator economy, while al…
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