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Published 2 days ago • loading... • Updated 2 days ago

Management: How Ai Fundamentally Changes the Role of Cmos

Summary by horizont.net

AI is transforming the marketing landscape. However, Sven Reinecke, head of the Institute for Marketing Customer Insight at the University of St. Gallen, is sure that the true success of AI in brand management is not measured by the implementation of the latest technology, but by the measurable added value for companies.

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1 Articles

1 Articles

Management: How Ai Fundamentally Changes the Role of Cmos

AI is transforming the marketing landscape. However, Sven Reinecke, head of the Institute for Marketing Customer Insight at the University of St. Gallen, is sure that the true success of AI in brand management is not measured by the implementation of the latest technology, but by the measurable added value for companies.

2 days ago

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horizont.net broke the news in 2 days ago on Friday, October 17, 2025.

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