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FIFA Rivals Brings Sports Brand Adidas Into Its Universe with in-Game Content
- Mythical Games is launching FIFA Rivals, a globally licensed arcade-style mobile football game, on June 12, 2025.
- The game integrates Adidas through a multi-year licensing deal that brings digital items like kits and cleats into FIFA Rivals.
- FIFA Rivals has been in soft launch in three countries, gaining 150,000 players and featuring real-time PvP and a tradeable digital marketplace.
- Mythical CEO John Linden emphasized that FIFA Rivals aims to showcase the worldwide enthusiasm for football through a contemporary and innovative approach, with Adidas playing a key role in enhancing the game's cultural experience.
- This partnership suggests a new standard for brand presence in gaming and aims to engage Adidas' broad fanbase through immersive digital experiences.
15 Articles
15 Articles
FIFA Rivals to Launch with Adidas Gear in Web3 Crossover
Mythical Games, a prominent player in the blockchain gaming arena, has announced the upcoming launch of its newest title, FIFA Rivals, which is scheduled to go live on June 12. Designed for mobile platforms, the game integrates blockchain features and offers football fans across the globe a unique gaming experience powered by digital asset ownership and real-time trading. The studio revealed that FIFA Rivals will debut with officially licensed A…
Blockchain-Powered FIFA Rivals Integrates Adidas Digital Collectibles Ahead Of Release
Mythical Games launches FIFA Rivals globally on June 12 with Adidas digital collectibles. FIFA Rivals follows Mythical’s hit crypto game NFL Rivals expanding blockchain sports gaming. Adidas assets will be offered as in-game rewards boosting player engagement and ownership. Mythical Games, a blockchain gaming studio, has confirmed the global launch of its crypto-powered soccer title, FIFA Rivals, scheduled for June 12. The game will feature Adid…
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