New York Cracks Down On Companies Using Your Data For Personalized Pricing

New York Cracks Down On Companies Using Your Data For Personalized Pricing

Ever noticed that after you visit a product website page, you are then flooded with ads from the company? Well, New York is cracking down on that.

Mamdani team member backs law to stop "personalized" pricing

Lina Khan, former chair of the FTC and now co-chair of the mayoral transition team for Zohran Mamdani, has praised the law.

New York’s algorithmic pricing law

On November 10, 2025, New York’s disclosure law on algorithmic pricing went into effect.  This post will describe the law, a recent federal court case, and some potential effects, using precise geolocation data as an example.The lawThe law, found at Section 349-a of New York’s General Business Law, applies to any entity domiciled or doing business in the state of New York.  The focus of the law is on entities that use personalized algorithms to …