A Third of EU Enterprises Advertise Online

Malta With Most Enterprises In EU Using Paid Internet Ads

Malta has the highest proportion of enterprises in the EU using paid internet advertising, with 60.4% doing so in 2024, according to newly released Eurostat data. This is well above the EU average of 32.6% and ahead of Finland (49.8%) and Cyprus (49.4%). By contrast, fewer than a quarter of enterprises in Romania (22.8%), Poland (23.2%) and Portugal (23.6%) used such advertising. Across the EU, the most widely used targeting method among enterpr…

Irish enterprises embracing internet advertising faster than much of EU

Irish enterprises are embracing paid internet advertising at a faster rate than much of the European Union, according to new 2024 data from Eurostat. Across the EU, 32.6% of businesses reported using paid online ads last year. But in Ireland, that figure rose to 42.1% – placing the country well ahead of the European average and among the continent’s most digitally engaged economies. Ireland’s adoption rate still falls short of Malta, where more …

A third of EU enterprises advertise online

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