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Making PR measurable for real business impact
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Making PR measurable for real business impact
In this blog by Hayley Goff, CEO, and Sophie King, Associate Director, Whiteoaks, we talk about the key takeways from our recent webinar, including: The importance of tying PR to business objectives How integrated campaigns deliver stronger impact Why measurement should focus on outcomes, not just outputs PR often gets tarnished with the “fluffy” brush. 61% of PR professionals struggle to link PR to business goals, driving the perception that…
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