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Major UK supermarket makes change to deliveries this summer
The supermarket said orders rose 17% during recent England and Scotland matches as it adds late-night slots through delivery partners.
- Waitrose is extending on-demand grocery delivery to help football fans stock up during the World Cup, offering late-night and 24-hour deliveries from more than 50 stores across the UK.
- Following a 17 per cent rise in orders during recent England and Scotland matches, Waitrose recorded a 1,700 per cent surge in pizza searches and a 1,400 per cent rise for 'World Cup crisps.'
- Laura Burbedge, director of online at Waitrose, said delivery partners including Deliveroo, Uber Eats, and Just Eat will ensure "footy fans will have everything they need at hand."
- Waitrose clarified that store opening hours will remain unchanged and alcohol will not be available during late-night delivery slots, despite prior interest in 24-hour alcohol sales at its Christchurch location.
- If the service proves popular, the supermarket may roll it out to more locations, while separate fruit recalls due to potential salmonella contamination continue affecting major UK retailers.
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