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Mainland Chinese Food and Beverage Companies’ Entry Into Regional Markets: A Different Taste
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Mainland Chinese Food and Beverage Companies’ Entry Into Regional Markets: A Different Taste
In the past decade, China’s food and beverage (F&B) firms have started large-scale investments outside China, driven by domestic market saturation and the Xi Jinping government’s “going out” (走出去) policy. Southeast Asia has become a prime target for this expansion due to its rapidly growing consumer base, underdeveloped F&B industry, proximity to China, and generally open investment environments. Given the variety of F&B industry offerings, main…
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