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Magnum Merges La Crosse and Tomah Pop Brands
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Magnum Merges La Crosse and Tomah Pop Brands
Magnum Media has merged two Pop-genre formats in La Crosse and Tomah, which are considered to be in the same market. WLXR/96.1 (Tomah) and K250AZ/97.9 (La Crosse) are now simulcasting Adult Contemporary as “Mix 96 and 97-9.” WLXR had previously been Hot AC as “Mix 96.1” while K250AZ carried AC as “Magic 97.9,” fed by WKBH-FM-HD2. Mornings are hosted by Reid and Chelsey Magnum. The “Magic” brand had been moved over from the former WLXR/104.9 (La…
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