Magners' Graphic Design: A Core Irish Cider Story

Magners' Graphic Design: A Core Irish Cider Story

Magners’ ‘Real to our Core’ campaign uses reductive graphic design to highlight its real Irish cider. The illustrations elevate this iconic brand. Since 1935, Magners has been producing authentic Irish cider from genuine Irish apples. This year, the brand launched the “Real To Our Core” campaign in Australia. The campaign uses a series of posters to emphasize the use of real Irish apples, a key brand attribute. The campaign effectively uses Magn…