Molson Coors Launches Madrí Excepcional Limón To Tap In Growing Fruit Beer Category

MOLSON COORS LAUNCHES MADRÍ EXCEPCIONAL LIMÓNAS FRUIT BEER CATEGORY ACCELERATES

Molson Coors Beverage Company is seizing the growing fruit beer opportunity with the launch of Madrí Excepcional Limón, a bold new flavoured lager arriving exclusively in Tesco, Booker and One Stop stores nationwide.

Molson Coors unveils Madri Excepcional Limon

As the fruit beer category accelerates, Molson Coors Beverage Company is seizing the opportunity with the launch of Madrí Excepcional Limón, a bold new flavoured lager arriving exclusively in Booker, One Stop and Tesco stores nationwide. Launching in 4x440ml can multipacks at 3.4% ABV, the premium lager features natural lemon flavouring. Now worth £43m in the UK off-trade [Circana, GB Off-Trade, Value, w/e 29.11.2025], fruit beer is emerging as …

Molson Coors targets £43m fruit beer boom with Madrí Excepcional Limón launch

Molson Coors Beverage Company is expanding its presence in the fast-growing fruit beer segment with the launch of Madrí Excepcional Limón.

Molson Coors Launches Madrí Excepcional Limón To Tap In Growing Fruit Beer Category

Molson Coors Beverage Company is seizing the growing fruit beer opportunity with the launch of Madrí Excepcional Limón, a new flavoured lager arriving exclusively in Tesco, Booker and One Stop stores nationwide. Launching this month in 4x440ml can multipacks at (more…) The post Molson Coors Launches Madrí Excepcional Limón To Tap In Growing Fruit Beer Category appeared first on KamCity.

Molson Coors launches Madri Excepcional Limón as fruit beers blossom

Molson Coors is seizing the growing fruit beer opportunity with the launch of Madrí Excepcional Limón

Madrí Excepcional unveils new Limón beer

Madrí Excepcional blends in citrus with Limón launch Spanish-style lager brand Madrí Excepcional has unveiled its new Limón variant, blending the lager together with natural lemon flavourings. SPANISH-STYLE beer brand Madrí Excepcional has unveiled its new citrus Limón flavoured beer to seize the growing demand for fruit beers. Available exclusively to Tesco, Booker and One Stop locations nationwide, the new Madrí Excepcional Limón comes in a fo…