US EditionMadonna Is Dolce & Gabbana’s ‘The One’ in New Fragrance Campaign
Dolce & Gabbana celebrates 20 years of The One fragrance with Madonna starring in a global campaign featuring new concentrated scents and updated packaging.
- Starting Thursday, Madonna leads Dolce & Gabbana Beauty's global campaign, fronting two new fragrances that expand The One fragrance franchise as it turns 20 this year.
- The relaunch coincides with The One turning 20 this year and continues a streak of product relaunches, with fragrances now accounting for 93 percent of Dolce & Gabbana Beauty's business.
- Both new scents feature higher-concentration juices and updated packaging, with The One Eau De Parfum Intense priced from 40 euros to 172 euros, created by Quentin Bisch and Jean‑Christophe Hérault.
- Toniolo revealed it will launch at Sephora first and then expand globally, debuting on Sephora's U.S. e-commerce in April and aiming for 2,000 doors by the end of 2026.
- In the cinematic commercial, Madonna sings in Italian for the first time over Patty Pravo's 'La Bambola' cover, directed by Mert Alas in a unique fragrance campaign approach, Dolce & Gabbana Beauty CEO Gianluca Toniolo said.
28 Articles
28 Articles
Erotic images, Italian pop and clear message: Madonna covert "La bambola" by the Italo pop icon Patty Pravo for a new Dolce & Gabbana campaign.
Madonna stars in, records Italian pop classic for new Dolce & Gabbana fragrance campaign
Madonna is seen departing the Dolce & Gabbana after party on Sept. 21, 2024 in Milan, Italy. (Rachpoot/Bauer-Griffin/GC Images) Madonna embraces her Italian heritage in a new recording she’s created especially for a new Dolce & Gabbana fragrance campaign. Madonna stars in the new campaign for two new scents that are joining the fashion house’s The One fragrance line. The ad is soundtracked by the Queen of Pop’s new version of “La Bambola,” a 196…
Recorded exclusively for the campaign and sung in Italian, the song is played by the queen of pop. And it is already a success
It is not usual for the perfume industry to choose a 67-year-old woman as an image. And much less than place her in a scene with high sexual charge. But it is just what the Italian firm Dolce&Gabbana has done with Madonna, the protagonist of her new campaign for the fragrance The One with Cuban actor Alberto Guerra, 43 years old. “The announcement is undeniably sensual,” says by email designer Domenico Dolce, “a dream, a game of contrasts rich i…
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