Madison Is the 40th-Best Large City in the U.S. to Start a Business (2026)
The study compared startup opportunities in 100 large U.S. cities using 19 metrics, including five-year business survival rate and labor costs.
- Madison, Wis., ranked as the 40th-best large city in the U.S. to start a business, according to a WalletHub study comparing startup opportunities across 100 cities using 19 key metrics.
- The methodology evaluated cities using metrics including five-year business survival rates, labor costs, and office-space affordability to determine startup viability and growth potential.
- WalletHub analyst Chip Lupo warned that "one in every five startups doesn't make it past the first year," emphasizing the need for supportive city environments with capital and workers.
- Tampa took the top spot with a score of 64.15, while St. Pete ranked fifth, and Washington, D.C., was identified as the worst-ranked city for new businesses.
- The granular data on specific metrics allows Madison stakeholders to identify weaknesses in business costs, resource access, and environment factors to address through funding and policy priorities.
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18 Articles
A study ranked over 1,300 small US cities by business potential. Here are the top 15.
Dover, Delaware, was ranked 10th among small cities for starting a business.DenisTangneyJr/Getty ImagesWalletHub ranked more than 1,300 small cities based on business-friendliness.The report was based on factors including costs, access to resources, and business environment.Cities in Florida and Utah took the most top spots, together occupying 10 of the top 15 cities.Between startup costs, regulations, and legal hurdles, there are many factors t…
These Nevada cities are among the best to start a business in
To see which states are the best for starting a new business, WalletHub compared startup opportunities across 100 cities, analyzing them based on 19 factors, including the five-year business survival rate, labor costs, and office-space affordability.
Winston-Salem Is the 70th-Best Large City in the U.S. to Start a Business (2026)
Winston-Salem, N.C., is the 70th-best large city in the U.S. to start a business in, according to a new WalletHub study. The study compared startup opportunities across 100 of the largest U.S. cities based on 19 key metrics, including the…
Lincoln Is the 69th-Best Large City in the U.S. to Start a Business (2026)
Lincoln, Neb., is the 69th-best large city in the U.S. to start a business in, according to a new WalletHub study. The study compared startup opportunities across 100 of the largest U.S. cities based on 19 key metrics, including the…
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