Macho Sporto has announced the appointment of Bollywood actor Vicky Kaushal as the face of the brand. The announcement is accompanied by its latest campaign, ‘Chaal Badal De’, developed in collaboration with SW Network.
The campaign marks a shift in the brand’s communication, moving from functional product messaging toward themes of comfort, confidence and personal expression. It features Kaushal in a campaign built around the idea of being comf…
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