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Apple’s MacBook Neo Just Stole The Market From Chromebooks And Windows

On Wednesday, Apple Inc. rolled out the $599 MacBook Neo to challenge Windows PCs and Chromebooks, with pre-orders open and initial deliveries set for March 11.
To win budget shoppers, Apple responded to a 6.7% Mac sales decline to $8.39 billion, with John Ternus saying the MacBook Neo was 'built from the ground up to be more affordable for even more people.'
Using an iPhone A18 Pro chip, the MacBook Neo runs macOS, ships with 8 gigabytes RAM, 256 gigabytes storage, and includes two USB-C ports, a headphone jack, WiFi 6E, Bluetooth 6, a 1080p FaceTime camera, and 16 hours of battery life.
Apple expects new-store traffic and upsell opportunities as education buyers receive $100 discounts, lowering the entry price to $499, while also targeting corporate and organizational buyers.
Priced $400 below prior new-generation Apple laptops and below the $1,099 MacBook Air, Apple claims the Neo runs three times faster for AI and Bloomberg News reported a touch-screen Mac is planned later this year.

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