Macworld
Apple, for all its stagecraft and marketing savvy, often seems to get the best PR when it’s not in the spotlight. Attention brings criticism, and the afterglow of an Apple event, tech columnists and TikTok trolls alike line up to dunk on the iPhone Air’s plateau, say, or the Mac Pro’s wheels. But watch the vibe change when another company takes its turn on the stage. The critics and memers gave the MacBook Neo a comparatively easy ride…
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