Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
- Italian pasta maker Barilla is set to acquire California-based mac-and-cheese brand Goodles, announced Wednesday, following the brand's $88 million valuation after a 2023 funding round.
- Founded in October 2020, Goodles markets products around "premium nutrition, bold flavors, and a brand identity designed to appeal beyond the traditional children's mac and cheese segment," with protein pasta packing 21 grams of protein and 12 grams of fiber.
- Goodles will retain its 73-person team with Jen Zeszut remaining as CEO, while Guido Barilla, chairman of the Barilla Group, praised the "strength of the organization, its unity, and its forward-looking mindset."
- Zeszut told The Wall Street Journal that 92 percent of Americans have not tried the brand yet, making the partnership essential to "finding a bigger partner with greater funding" for expansion.
- While some consumers worry Goodles will get "gutted" and ingredients will change, Zeszut dismissed concerns, stating "Just watch us," as the deal awaits regulatory approval before closing.
32 Articles
32 Articles
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