The furniture industry is in crisis, and Ikea is also under pressure. The new strategy: smaller store formats and closer customer proximity. Peter Jelkeby, the Swedish company's new head of operations in Germany since the beginning of the year, is tasked with implementing this.
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The furniture industry is in crisis, and Ikea is also under pressure. The new strategy: smaller store formats and closer customer proximity. Peter Jelkeby, the Swedish company's new head of operations in Germany since the beginning of the year, is tasked with implementing this.