M&S to Debut Shoppable Collection at London Fashion Week
The show follows a clothing revival and a new limited-supply strategy as M&S plans online sales and store availability for the collection.
- High street retailer Marks & Spencer will debut at London Fashion Week this September, marking a significant milestone in the company's ongoing style revival. The showcase runs from September 17 to September 21, 2026.
- The debut coincides with M&S reaching a century in fashion. Chief executive Stuart Machin said, "This is a special moment; for 100 years M&S fashion has been part of everyday life and now we will showcase our designs on fashion's global stage."
- Two catwalk events this summer in Ibiza and at the Silverstone British Grand Prix preceded the London Fashion Week appearance. These shows demonstrate a strategy of launching regular limited supply "drops," a policy that drives growth at Spanish retailer Inditex, owner of Zara.
- Shoppers can purchase the "see now, buy now" collection of womenswear and menswear online and in flagship stores across Britain and international markets immediately after the September event.
- Laura Weir, chief executive of the British Fashion Council, said the debut "brings together heritage, scale and contemporary style, and reflects the continued breadth and energy of British fashion," positioning M&S alongside luxury labels like Burberry.
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Evening Standard
M&S to debut shoppable collection at London Fashion Week
M&S will showcase a collection of ‘see now, buy now’ womenswear and menswear at the event in September.
M&S takes its seat beside Burberry with a surprising new pairing
In years gone by, it was the department store you went to for fancy nibbles and a snazzy pair of socks. But now Marks & Spencer is to join the designer elite - with the first ever show of its womenswear and menswear at London Fashion Week. Today's top videos The chain's looks will appear on the catwalk in September alongside luxury brands such as Burberry - showing off its latest designs to a wave of models, actors, musicians and other celebrit…
Marks and Spencer's first London Fashion Week appearance confirmed
British retailer Marks and Spencer will be taking part in London Fashion Week in the autumn. This marks the retailers first appearance at the event. The collection will include womenswear and menswear styles and the range will be available to purchase online and in flagship stores. Related Story Savile Row celebrates 50 years of Golden Shears Awards 11/09/2025 x 12:01 AM…
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