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Viral Sweet Treat Returns to UK Supermarket and Shoppers Can Buy New Flavour Now

The returning sandwich sold more than 75,000 in five days, while the new version pairs British strawberries with pistachio creme and chocolate sauce.

  • The Red Diamond Strawberry and Creme Sandwich returned this week alongside a new Pistachio Creme Sandwich on UK shelves. These Japanese-inspired dessert treats capitalize on summer demand.
  • One year ago, the Japanese-inspired fruit sando format sent Shoppers into a frenzy when the original launched. It sold more than 75,000 units in just five days.
  • The new Pistachio Creme Sandwich features cocoa-enriched bread, Fairtrade Belgian chocolate sauce, and British strawberries for £3.50. The original Red Diamond Strawberry and Creme Sandwich costs £2.80.
  • Instagram reactions remain mixed, with some users calling the creation 'divine' while others claimed it looked 'grim' and was 'wrong on every level.' Shoppers have already begun tracking down the limited-edition snacks.
  • M&S also introduced two dessert dips, including a Pistachio Velvety Dip priced at £3.75. Both sandwiches and dips are available for a limited time only as part of the summer menu.
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Oxford MailOxford Mail
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Viral sweet treat returns to UK supermarket and shoppers can buy new flavour now

M&S shoppers can buy the viral Strawberry and Creme Sandwich again this summer as well as the new flavour - chocolate, strawberry and pistachio creme.

·Oxford, United Kingdom
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GB News broke the news in London, United Kingdom on Wednesday, June 24, 2026.
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