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M&S adds 15 new budget products in major shake-up as prices cut on other products
The retailer added 15 budget products and cut prices on 19 everyday items as it seeks to win more weekly shoppers.
- Marks & Spencer launched a major price shake-up, expanding its "ReMarksable Value" range with 15 new budget products and cutting costs on 19 everyday items to attract families doing their weekly shop.
- The retailer aims to shed its reputation for high prices by expanding its affordable range to more than 140 staples, competing directly against budget supermarkets.
- Price cuts include reducing 600g of leeks to £1.90 and 300g of chestnut mushrooms to £1.30, while adding seven more items to the "Dropped & Locked" scheme designed to keep prices lower for longer.
- Alex Freudmann, managing director of Marks & Spencer Food, said, "By lowering prices on everyday veg staples, we're making it easier for more families to shop Marks & Spencer as part of their weekly shop."
- All items in the "ReMarksable Value" range are benchmarked against competitors to ensure they remain competitive, helping more families view Marks & Spencer as better value.
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15 Articles
15 Articles
The Herald Scotland+14 Reposted by 14 other sources
M&S adds 15 new budget products in major shake-up as prices cut on other products
The move comes as M&S tries to shake off its reputation for being pricier than rivals.
·Scotland, United Kingdom
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Total News Sources15
Leaning Left2Leaning Right0Center10Last UpdatedBias Distribution83% Center
Bias Distribution
- 83% of the sources are Center
83% Center
L 17%
C 83%
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