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Companies Are ‘Greenhushing’ Their Ongoing ESG Efforts. Here’s Why

UNITED STATES, JUL 14 – LyondellBasell earned an A rating in 2024 as 87% of executives at large U.S. companies maintain or increase sustainability investments despite political challenges.

  • EcoVadis’s recent report on the U.S. business sustainability environment for 2025 reveals that 87% of executives at large American companies have either sustained or increased their investments in sustainability efforts this year.
  • This ongoing emphasis is highlighted by 65% of C-suite executives who consider sustainable supply chain practices to provide a strategic edge, while nearly 60% associate these efforts with enhancing customer acquisition and loyalty.
  • Despite this, over 800 companies, including Walmart and BP, lowered or dropped sustainability commitments, with Walmart admitting slow progress on pollution reduction.
  • EcoVadis leaders observed that companies increasingly view ESG as an integral part of their business approach, shifting focus away from climate issues toward enhancing supply chain robustness, managing risks, and safeguarding brand reputation.
  • The report describes greenhushing not as retreat but recalibration requiring commitment, accountability, and smart execution amid political and regulatory challenges.
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The Peterborough Examiner broke the news in Peterborough, Canada on Monday, July 14, 2025.
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