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Lyon. Scandale Shein: "We're in the Middle of Our Strategy," Says Frédéric Merlin, Bhv's Boss

Summary by leprogres.fr
More than a hundred brands, including Sandro, Agnes B, Guerlain, Maje, Dior, Chanel or Fursac, have left the BHV, claiming late payment, unpaid and arrival from Shein. Frédéric Merlin refutes any boycott, details his new physical "marketplace" model, takes on the partnership with Shein and confirms his real estate ambitions.

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More than a hundred brands, including Sandro, Agnes B, Guerlain, Maje, Dior, Chanel or Fursac, have left the BHV, claiming late payment, unpaid and arrival from Shein. Frédéric Merlin refutes any boycott, details his new physical "marketplace" model, takes on the partnership with Shein and confirms his real estate ambitions.

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Frédéric Merlin, the president of the SGM Group (Société des grands magasins) is heard this Wednesday by the Economic Affairs Committee of the National Assembly.

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leprogres.fr broke the news in on Wednesday, November 26, 2025.
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