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Lyft’s Teen Ride Push: Closing the Gap on Uber’s Family Dominance
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Lyft’s Teen Ride Push: Closing the Gap on Uber’s Family Dominance
Lyft Inc. is accelerating development of a teen ridesharing service dubbed Lyft Teen, a move designed to challenge Uber Technologies Inc.’s longstanding lead in serving younger riders. The feature, uncovered in the code of Lyft’s latest app version, targets users aged 13 to 17 and reverses the company’s prior ban on unaccompanied minors. This comes as Lyft seeks to broaden its customer base amid fierce competition. Chief Executive Officer David …
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