Lyft just got a new logo—can you spot the difference?

Lyft just got a new logo—can you spot the difference?

Lyft just got a new logo, but you probably didn’t notice it.Over the past few weeks, Lyft has quietly rolled out an updated logo, broadened color palette, and custom typeface on its app and across its social media platforms. The new look, designed by the branding studio Koto, is meant to serve as a natural progression of the brand’s existing identity, injecting it with a subtle boost of structure and maturity.According to Arthur Foliard, executi…