LVMH's U.S. CEO is glad 'annoying' quiet luxury trend has died

Why beige is the colour of the rich

“The ultrawealthy don’t want to show off,” said the artistic director of an Italian luxury goods label. Read more at straitstimes.com.

LVMH's U.S. CEO is glad 'annoying' quiet luxury trend has died

LVMH U.S. CEO Anish Melwani expressed relief over the decline of the 'quiet luxury' trend, arguing that while understated elegance has long existed within LVMH brands, the trend limited consumer expression and choice in the luxury space. As the industry shifts, European luxury brands now face a new challenge in the form of potential U.S. tariffs under President Trump's proposed plan, which may lead to price hikes that consumers are expected to a…

LVMH's US CEO says he hopes quiet luxury is over: 'That was getting pretty annoying'

LVMH's US CEO said in California that quiet luxury looks to be on its way out, and that's good because the term was "getting pretty annoying."Getty Images; Chelsea Jia Feng/BILVMH's US CEO, Anish Melwani, said he thinks quiet luxury may be in the past."I think, hopefully, we're past the term quiet luxury, that was getting pretty annoying," Melwani said.Quiet luxury has been the dominant trend in fashion recently, superseding logomania.Quiet luxu…

A Legendary, Stunning Dress Watch Is Back After Thirty Years

After relaunching in 2024 under LVMH, Daniel Roth has put one of the eponymous designer’s most adored watches back into regular production. Daniel Roth Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more At its highest level, watchmaking still functions like it did 200 years ago, with small groups of highly skilled craftspeople blending art and engineering in magnificently intric…

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I was looking for a way to bring the quiet luxury aesthetic into 2026 – Stephen and Ayesha Curry's kitchen backsplash is the solution

Quiet luxury shows no signs of wavering, but how will it evolve? The basketball player's backsplash is the perfect way to introduce it to your kitchen