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LVMH Sales Tick up as US Luxury Demand Offsets War Hit

Strong U.S. demand lifted quarterly sales 3% to €19.5 billion, while operating profit fell 4% and Middle East spending weakened.

  • On Monday, July 27, 2026, LVMH reported a 3% rise in second-quarter sales to €19.5 billion , as strong United States demand offset sluggish spending in Europe and the Gulf caused by the Iran war.
  • United States sales surged 6% in the second quarter, accelerating from 3% growth earlier this year, as luxury brands increasingly target American wealth to counter geopolitical instability in the Middle East.
  • The Watches & Jewellery division led growth with an 11% sales surge, while the fashion and leather goods segment posted modest 1% organic growth, hindered by the Middle Eastern conflict.
  • Profits from current operations fell 4% to €8.7 billion, and shares in the French group dipped following results, highlighting investor unease regarding the €400 billion luxury sector.
  • Bernard Arnault, chair and CEO of LVMH, cited "creative renewal" and brand desirability for momentum, though Bernstein analyst Luca Solca questioned whether performance could sustain the share price.
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Reuters broke the news in London, United Kingdom on Monday, July 27, 2026.
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