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LVMH CEO Bernard Arnault Reveals He Owned Nearly 20% of Netflix, but Cashed Out Too Early—His Stake Could Be Worth up to $60 Billion Today

Arnault said his family office bought nearly 20% of Netflix after launch and sold most of it by 2003, missing a stake now worth about $60 billion.

Summary by Fortune
Bernard Arnault owns LVMH—and with it, Louis Vuitton and Dior. But he also owned nearly 20% of Netflix, a stake that could be worth up to $60 billion today.

3 Articles

Bernard Arnault claims that he invested in Netflix in his early years, but sold his stake earlier and today regrets to have done so. The president and CEO of LVMH explained in the Legend podcast that he regrets that he did not keep those shares, as the company's value subsequently skyrocketed. He also revealed that he was one of the first investors in Google, although he was undoing that position over the years.The French billionaire spoke about…

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Business Insider broke the news in New York, United States on Tuesday, July 28, 2026.
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