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Luxury's New Line of Defense: AI vs. Fakes, Fraud and Data
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Luxury's New Line of Defense: AI vs. Fakes, Fraud and Data
In a world flooded with fakes and fleeting trends, how do the most coveted brands protect their prestige? In today’s luxury landscape, the stakes are higher than ever. Counterfeit markets are increasingly sophisticated, online retail has globalized exposure, and brand equity hinges on both undeniable authenticity and unparalleled personalization. Artificial Intelligence (AI) is no longer a mere convenience—it’s the unseen guardian of luxury, a …
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