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Luxury up and down

The boss said, ‘give me the best car in the world’. It was 1983 when Toyota president, Eiji Toyoda, challenged a crack team of 4000 highly talented staff to do his command. That’s how Lexus, a brand worth $US10.2 billion today, was born, with a luxury sedan, the LS400, generally accepted as a segment superstar, shading the best that Europe could make, including the best from Benz. It was a big day when the car came Down Under in the early ‘90s. …
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Geelong Independent broke the news in on Saturday, August 30, 2025.
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