Tilda Swinton Takes Us Inside CHANEL's Métiers D’art Campaign in Hangzhou
3 Articles
3 Articles
For Marco Polo Hangzhou was one of the most beautiful cities in the world, today the ten-million metropolis is considered an innovation hub. Good reasons for the Maison Chanel to show its Métiers d-Art collection on site.
Tilda Swinton takes us inside CHANEL's Métiers d’art campaign in Hangzhou
CHANEL’s latest Métiers d’art campaign is a journey: one that begins in the storied Paris apartment of Gabrielle Chanel and unfurls through the misty twilight of Hangzhou’s West Lake. For the 2024/25 collection, the House imagines a visual voyage where memory, craftsmanship, and culture are interwoven.Shot by Mikael Jansson in the same soft dusk that bathed the December runway, the campaign draws on both place and time. A lacquered Coromandel sc…
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