institutional access

You are connecting from
Lake Geneva Public Library,
please login or register to take advantage of your institution's Ground News Plan.

Published loading...Updated

Lululemon sues Costco for selling alleged dupes of its products

CALIFORNIA, USA, JUL 2 – Lululemon alleges Costco's Kirkland brand sells knockoffs of its patented athleisure designs, causing consumer confusion and seeking damages and an injunction in federal court.

  • Lululemon Athletica filed a lawsuit on Friday in California against Costco Wholesale, accusing it of selling knockoff versions of its athleisure apparel.
  • Lululemon alleges Costco sells clothing that is confusingly similar to its trademarked designs, including pants, hoodies, and jackets at much lower prices.
  • The lawsuit centers on six products, such as $128 ABC pants and a $118 Scuba hoodie, which Costco offers for about $8 to $20 under the Kirkland brand.
  • Lululemon claims that selling these knockoff products deceives customers into thinking they are genuine, harming the brand, and is pursuing financial compensation along with a legal injunction to prevent further sales.
  • Costco has not publicly responded, while Lululemon emphasizes protecting its intellectual property amid rising consumer demand for affordable alternatives and competition.
Insights by Ground AI
Does this summary seem wrong?
Podcasts & Opinions

213 Articles

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 67% of the sources are Center
67% Center

Factuality 

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Winnipeg Free Press broke the news in Winnipeg, Canada on Sunday, June 29, 2025.
Sources are mostly out of (0)

You have read 1 out of your 5 free daily articles.