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Lululemon sues Costco for selling alleged dupes of its products
- Lululemon Athletica filed a lawsuit on Friday in California against Costco Wholesale, accusing it of selling knockoff versions of its athleisure apparel.
- Lululemon alleges Costco sells clothing that is confusingly similar to its trademarked designs, including pants, hoodies, and jackets at much lower prices.
- The lawsuit centers on six products, such as $128 ABC pants and a $118 Scuba hoodie, which Costco offers for about $8 to $20 under the Kirkland brand.
- Lululemon claims that selling these knockoff products deceives customers into thinking they are genuine, harming the brand, and is pursuing financial compensation along with a legal injunction to prevent further sales.
- Costco has not publicly responded, while Lululemon emphasizes protecting its intellectual property amid rising consumer demand for affordable alternatives and competition.
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Lululemon has had enough of Gen Z's dupe culture and is suing Costco for allegedly stealing its Scuba jacket and ABC pant designs
Lululemon is joining many of your older coworkers in being tired of hearing about your dupe haul. The athleisure giant is suing Costco, alleging that the wholesale retailer is selling illegal knockoffs of its products, the Associated Press reported. The lawsuit is Lululemon’s most high-profile attempt at fighting back against Gen Z-driven “dupe culture.” Lulu says Costco is intentionally confusing shoppers by slapping its Kirkland brand on cloth…
·New York, United States
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Total News Sources208
Leaning Left44Leaning Right8Center103Last UpdatedBias Distribution66% Center
Bias Distribution
- 66% of the sources are Center
66% Center
L 28%
C 66%
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