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Lululemon Joins the Nfl in a License Agreement
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The NFL continues to advance in its strategy of conquering new audiences and now does so with a move that points directly to the closet: a collaboration with lululemon that will wear sportswear with official license from the 32 league teams. The alliance, which includes both men’s and women’s garments, marks a decisive step in the expansion of the NFL to the lifestyle and fashion market. Far from being limited to traditional sweaters and caps, t…
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