Lululemon’s Great Wall Event Hits Sour Note After Japanese Drum Sparks China Firestorm

Lululemon apologises for China event with actor beating Japanese drum on Great Wall

Percussion instrument blunder at historic site ‘hurts the feelings of the Chinese people’ says music professional.

Lululemon issues apology after ‘Japanese Drum’ row at Great Wall of China

Canadian activewear giant issued public apology after a yoga event at the Great Wall of China triggered an online uproar over a drum performance

Lululemon’s Great Wall event hits sour note after Japanese drum sparks China firestorm

The event featured Chinese actor and brand ambassador Zhu Yilong leading participants through yoga and Tai Chi before joining the HiiKo Drum Group for a performance. The post Lululemon’s Great Wall event hits sour note after Japanese drum sparks China firestorm appeared first on Georgia Asian Times.

Lululemon apologises after Great Wall drum sparks China backlash

BEIJING: Lululemon Athletica Inc. apologised after a yoga event staged on the Great Wall featuring a Japanese taiko drum sparked social media backlash in China, highlighting the reputational risks facing the company in its fastest-growing major market.

Lululemon apologises after taiko drum used at Great Wall event sparks China backlash

Social media users objected to the use of a Japanese drum at the site. Read more at straitstimes.com.