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Lukas Fassbender (The Trade Desk): "The Analysis of the Situation of The Trade Desk Must Take Into Account the Whole Picture and Not Just an Extract"
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Lukas Fassbender, Senior Vice-President for the EMEA region of The Trade Desk, met during his visit to Cannes Lions, defends the financial situation of the platform, which relies on measuring the performance of premium inventories on CTV, audio and DOOH to attract more budgets.
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