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Luka Dončić Unveils 77X Universe and Direct-to-Fan Platform - Ministry of Sport
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Luka Dončić Unveils 77X Universe and Direct-to-Fan Platform - Ministry of Sport
Los Angeles Lakers superstar Luka Dončić has revealed his entry into the sports-tech and media sector with the launch of 77X, a self-owned company designed to combine his digital and physical brand. The organisation aims to provide a unified “direct-to-fan” universe, combining original entertainment, merchandise, and live experiences through a proprietary membership platform called Fan Pass. The launch capitalises on Dončić’s status as the NBA’s…
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