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Shein Removes Viral Listing Featuring Lookalike of Accused Killer Luigi Mangione

Shein promptly removed an AI-generated image resembling Luigi Mangione, accused of murder, from its site after public outcry; the shirt modeled was priced under $10, company says.

  • On September 2, 2025, Shein removed an image from its website showing a model resembling Luigi Mangione, the accused killer of Brian Thompson.
  • The image, depicting a floral white button-down shirt priced at $11.69, was uploaded by a third-party vendor, prompting Shein to launch an investigation.
  • Mangione, 27, pleaded not guilty in April 2025 to federal charges including murder after his December 2024 arrest for Thompson's shooting in New York City.
  • A Shein spokesperson confirmed that the image was promptly taken down once it was identified and mentioned the company is enhancing its oversight measures while pursuing action against the vendor involved.
  • The incident attracted over 5 million views on social media and highlights the risks of fast-fashion marketing and image use amid ongoing legal scrutiny of Mangione.
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Fashion retailer Shein has removed an ad featuring a photo of Luigi Mangione, the alleged murderer of an American insurance executive. Mangione was promoting one of the retailer's clothing products in the image. It's unclear whether the photo is manipulated. Shein is investigating, CNN reports.

·Amersfoort, Netherlands
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Lean Right

Online retail giant Shein is launching an internal investigation after a picture of suspected murderer Luigi Mangione was used to sell a…

·Stockholm, Sweden
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Stuff broke the news in New Zealand on Tuesday, September 2, 2025.
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