Shein Removes Viral Listing Featuring Lookalike of Accused Killer Luigi Mangione
Shein promptly removed an AI-generated image resembling Luigi Mangione, accused of murder, from its site after public outcry; the shirt modeled was priced under $10, company says.
- On September 2, 2025, Shein removed an image from its website showing a model resembling Luigi Mangione, the accused killer of Brian Thompson.
- The image, depicting a floral white button-down shirt priced at $11.69, was uploaded by a third-party vendor, prompting Shein to launch an investigation.
- Mangione, 27, pleaded not guilty in April 2025 to federal charges including murder after his December 2024 arrest for Thompson's shooting in New York City.
- A Shein spokesperson confirmed that the image was promptly taken down once it was identified and mentioned the company is enhancing its oversight measures while pursuing action against the vendor involved.
- The incident attracted over 5 million views on social media and highlights the risks of fast-fashion marketing and image use amid ongoing legal scrutiny of Mangione.
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111 Articles
Fashion retailer Shein has removed an ad featuring a photo of Luigi Mangione, the alleged murderer of an American insurance executive. Mangione was promoting one of the retailer's clothing products in the image. It's unclear whether the photo is manipulated. Shein is investigating, CNN reports.
Fast fashion giant wipes listing that used accused killer's likeness
Fast fashion giant Shein said that it was conducting an investigation after a product on its website featured what appeared to be an edited image of Luigi Mangione, the man accused of killing UnitedHealthcare's CEO last year.Mangione is facing the death penalty in federal court after allegedly gunning down UnitedHealthcare CEO Brian Thompson in Manhattan in December.He has been indicted for murder and other charges related to the death, but he h…
Luigi Mangione Supporters Left Sick Over 'Disgusting' Use of Murder Suspect's Image in 'AI Photo' on Shein's Website — as Fast-Fashion Retailer Launches Investigation Into 'Internal Processes'
An allegedly AI-generated photo using the UnitedHealthcare CEO murder suspect's image and likeness was discovered on Shein's website.
Online retail giant Shein is launching an internal investigation after a picture of suspected murderer Luigi Mangione was used to sell a…
“America’s Next Top Model”: Luigi Mangione Shein Ad Goes Viral As Company Rushes To Take It Down
Fast fashion retailer Shein is under fire after netizens noticed something strange in one of its listings. A product photo for a floral button-down shirt appeared to feature the face of Luigi Mangione, a man currently behind bars in New York for the alleged ass*ssination of UnitedHealthcare CEO Brian Thompson. The resemblance caused confusion online, with many asking how a jailed suspect could possibly be modeling shirts. The ad’s strange rese…
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