Gategroup and Lufthansa Create a New Global Benchmark for Long-Haul Onboard Experience
12 Articles
12 Articles
gategroup and Lufthansa create a new global benchmark for long-haul onboard experience
Zurich, 7 May 2026 - gategroup today marks the global launch of Lufthansa’s Future Onboard Experience (FOX), a comprehensive transformation of long‑haul onboard service...
gategroup takes leading hospitality role in Lufthansa’s Future Onboard Experience launch
The programme places a strong emphasis on high-quality food & beverage, personalised service and upgraded onboard comfort, with gategroup playing a central role in delivering the onboard hospitality and culinary proposition.
Lufthansa Enhances Long-Haul Onboard Experience
One airline, two years of development, three clear principles, and four cabin classes – FOX takes off – FOX stands for Future Onboard Experience and will be Lufthansa’s new long-haul service starting May 6. The new service concept represents one of the largest investments in the premium onboard customer experience in the airline’s history. With a clear focus on the guest, all onboard service elements and processes have been redesigned: across al…
The "Project Fox" aims to make Lufthansa's long-haul flights more pleasant for travellers. Among other things, new menus, more flexibility and for the first time free cultural bags are planned.
Lufthansa launched on 6 May a new concept of long-haul service, "FOX – Future Onboard Experience", deployed in all four classes and presented as one of the largest "services on board" investments in its history, on the occasion of its centenary in 2026. This device, already inaugurated in the Premiere on 29 March, must reinforce the German company's ambitions on the European high-end segment, with an emphasis assumed on personalization, comfort …
An airline, two years of development, three clear principles and four cabin classes – FOX stands out – FOX, which stands for Future Onboard Experience and will be Lufthansa's new long-haul service from 6 May. In any case, the crane promises it in a communication to the public.
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