Xumo, Hearst Media Production Group Strike Content, ad Partnership

Xumo, Hearst Media Production Group strike content, ad partnership

(Courtesy image) Xumo, the joint venture involving Comcast and Charter, has struck a content and advertising partnership with Hearst Media Production Group (HPMG) that will debut with the launch of the Lucky Dog Channel on Xumo Play. The channel’s cornerstone program is a new original series called “Lucky Dog: Best in Show.” The series aims to attract pet lovers and the ad buyers who want to reach them. “As the FAST landscape evolves, our partne…

‘Lucky Dog’ FAST Channel to Launch on Xumo Play

A FAST channel centered around CBS' "Lucky Dog" is launching on Xumo Play as part of a partnership with Hearst Media Production Group

Hearst Media Production Group Launches ‘Lucky Dog’ Channel on Xumo Play

Will be available exclusively on the FAST platform