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‘Loyalty isn’t about louder ads, it’s about smarter personalisation’
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‘Loyalty isn’t about louder ads, it’s about smarter personalisation’
Many brands in Australia are overspending on retail media but fail to turn that investment into lasting customer loyalty, a study from SAP Emarsys shows. According to the 2025 SAP Emarsys Global Consumer Products Engagement Report, 55 per cent of consumers share that their brand experiences still feel impersonal. About 63 per cent of them say they are more likely to stay loyal to brands that focus on personalisation and tailor experiences to the…
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